Crafts to Business

By Ian Kleine

Sure, you have the tools and the finances needed to start your very own business, but what business will you start? You often hear the terms "You should do what you love and do what you do best" or "Be in the know with what you're doing, and do it for the sake of craft, and not for money". Well, let me tell you something, the world is a bit more complicated than that which can be explained by a few quotes.

With the argument of doing something you like versus it's profitability; let us take the universal truth, most people do not need trinkets and baubles. Perhaps if they have the money to spare, of if they have something they truly love; then they will spend money on it.

Unless your craft includes valued stones and gems (which are all good investments for the future), most people will not give in their money for something that would be seldom used or moderately valuable stuff. In any case, think as to the value and what your product can give to people. Educate and elucidate the use and practicality of your item in order to coax them to buy.

Belief and practicality are different. Your terms of people will buy this, is different from what actual people need. If the mass doesn't need, or doesn't like your product, don't force it. Simply look for other markets that will readily accept your products. Forcing it will merely provoke reports of unintentional harassment in their part and yours.

When you do find your calling, give it your very best, like your business depends on it. Because it does! Improve upon your trade and give people the aura that it's a good investment. And prove that it is a very good business to settle on. Create networks and socialize to enforce your craft.

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