Tips For Advertising Your Vacation Rental Property

By Gia Deonne

What can you do with your second home to generate extra income? Turn it into a vacation rental. Many people rent out their secondary, tertiary, etc. properties as vacation rentals, and depending on where your property is located, you may end up with more demand for your rental than you expected. Of course, this all depends on the effectiveness of your advertising.

The first thing to do is to make sure that you are familiar with the short term rental laws for your state, city, and HOA, and that you sign and mail in any paperwork that may be required. You should purchase an insurance policy for your vacation rental home and create a rental agreement that includes basic information such as the amount of monthly rent, the duration of the tenancy, any utilities and services included in the price of the rent, the amount of security deposit and other clauses.

Your ad should include basic information while at the same time highlight the best features of your rental property. Include a description of the property, i.e. number of rooms, bathrooms, square footage, etc, and a description of the location. Make sure to include the rental price, and specify whether or not pets are included, whether a security deposit is required, etc. Dont forget to mention the best features, especially if it is beach adjacent, close to points of interest, etc.

There are other things that you can do to liven up your ad as well. If you are able, and if the online advertising platform you are using allows it, why not create a virtual video tour of your property? This is a great way to really show potential renters all of the best features of the house, and will make your ad stand out dramatically from the rest. You can also add keywords, such as vacation rental (your area) pet friendly rental (your area) and others to the bottom of your ad to help increase the chances that people searching for these keywords will find your ad. You should also place your ad on multiple advertising sites, for maximum exposure.

Dont worry if your ad doesnt generate the response that you want at first, advertising online is often a process of trial and error, and the people who are the best at creating ads that get results are usually the people who have the most practice doing so. Include some updated photos, additional descriptions, and other improvements, and keep trying. Your perfect renter is out there.

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